Cool. For some reason, a lot of your projects parallel with concepts I myself have worked on in the past, haha. I think it's a good start but do keep in mind that your product placement fills into a nitche and need that is there and yet not fulfilled in the market. In a way, Golf has always been a work/play car in my opinion. It has the playful side (sporty, pocket rocket, etc) and yet is conservative and livable for a daily driver suited for the diligent working young men. In this regard... the concept doesn't add new value to the product already offered. What extra things would you be able to add onto what is currently already valued about the Golf brand?
Secondly, I would be more ambitious with the choice of words for your vehicle's attributes/character. Clean, sporty, iconic... well... sounds too bread and butter.
Cool. For some reason, a lot of your projects parallel with concepts I myself have worked on in the past, haha. I think it's a good start but do keep in mind that your product placement fills into a nitche and need that is there and yet not fulfilled in the market. In a way, Golf has always been a work/play car in my opinion. It has the playful side (sporty, pocket rocket, etc) and yet is conservative and livable for a daily driver suited for the diligent working young men. In this regard... the concept doesn't add new value to the product already offered. What extra things would you be able to add onto what is currently already valued about the Golf brand?
ReplyDeleteSecondly, I would be more ambitious with the choice of words for your vehicle's attributes/character. Clean, sporty, iconic... well... sounds too bread and butter.